“You are required to create a detailed and comprehensive customer persona for an online retail business of your choice. You also need to create an ideal customer journey map for that individual, and for that particular business, that takes the customer through from the awareness stage of the customer journey to the post-purchase and advocacy stages. Your customer journey map needs to consider the range of different digital touchpoints and positive experiences that a customer needs to have as part of a frictionless customer journey in order to improve conversion opportunities.”